Worldwide, more than 200bn litres of water are bottled annually. Of this, the market in Europe consumes 34%, whilst the United States of America is the world's largest consumer of bottled water. This market has been growing at a steady rate of 25% per annum over the past 5 years, and many opportunities exist in the developing countries.
This unique, new bottled water product is 100% pure rain water and is aimed at the top end of the market for global consumers, where high product quality, innovative branding and packaging is very important. The water will be bottled in uniquely designed glass containers.
This is an innovative branding bottled water product that serves the trend and need of a well healed and trendy bottled water consumer. The marketing plan is to build a strong brand synonymous with high quality lifestyle consumer items. Market research and analysis point that 50% of bottled water consumers are trendy and usage is very public and conspicuous.
The product will be subject to stringent quality control measures with the emphasis on purity of the water. The water will comply with all the standards set by SANBWA; CSIR and the South African Bureau of Standards. The manufacturing plant will be a showcase of gleaming chrome and glass with a hyper clinical image. This sterile portrayal of the plant will be an axis for the central marketing agenda.
The launch of the product and the plant will be backed by a comprehensive marketing and advertising campaign with the publicity drive aimed at the top end of consumer aspiration in all lifestyle publications.
Be part of this new and exiting trend in the amazing fast growing bottled water global industry.
The time is now!
